In an effort to push immigration reform among conservative politicians, the Chamber of Commerce launched an ad campaign featuring an opponent’s language. The new seven-figure television and radio campaign uses leading conservatives who oppose the bill, but gears the language toward supporting the bill, according to CNN.
Sen. Rand Paul, R-Ky., whose old commercial was used in the clip, told CNN’s “State of the Union” on June 23 that he would vote against the bill because it doesn’t give Congress the power to determine whether the U.S. border is secure. However, the commercial quotes the senator as saying “Let’s secure our borders, welcome our new neighbors and practice the values of freedom and family.”
One of the reform’s major proponents, Marco Rubio, R-Fla., is seen in the commercial as well noting that the issue must be solved.
“What we have today is chaos.,” Rubio said in one previous clip. “We have de facto amnesty.” The senator continued to back reform in another clip used in the commercial: “We all wish we didn’t have this problem but leaving it the way it is, it’s amnesty. We have to solve this problem”
The ad is set to air on national television and radio starting June 24, which is the same day that the House of Representatives is scheduled to begin voting on the amendment. As it currently stands, the bill would drastically increase border security with 700 additional miles of fences and high-tech gadgets such as drones to patrol the area.
The new ad was the Chamber of Commerce’s attempt to emphasize the fact that immigration reform is a conservative value, despite the fact that some members of the party are against it. The chamber has been a strong voice as a proponent for immigration reform.