The federal government plans on running a national advertising campaign aimed at encouraging more immigrants to apply for US citizenship, according to The Associated Press.
The multilingual campaign will run in print, radio and digital mediums between May 30 and Labor Day. The news source said the advertisements will run primarily in states with large immigrant populations such as Florida, Texas, New York and California.
“You’ve got to create that sense of urgency, and until they’ve reached that sense of urgency, they’ll just coast,” said Nathan Stiefel, the division chief of policy and programs for the Office of Citizenship at US Citizenship and Immigration Services, told the source.
There are approximately 7.9 million legal immigrants in the US who are eligible to apply for naturalization but haven’t done so. Steifel told the source that about 64 percent of immigrants eventually naturalize, although it usually takes them almost 10 years to do so.