Groups join together via social media to support comprehensive immigration bill

Fighting for immigration rights took a new spin via social media. A two-day march on Washington, D.C., spread the message about the bipartisan “Gang of Eight” legislation, but there won’t be any crowds for this rally. This is an online march fighting for immigration reform. Officiated by Mayor Michael Bloomberg’s immigration forces in partnership with President Barack Obama’s Organizing for Action, the directors are reaching out and asking participants to send their senators emails, tweets and Facebook messages promoting the cause.

“We don’t see this as exclusive of a regular march,” Jeremy Robbins, director of the Partnership for a New American Economy, told ABC News. “It’s 2013 and the way we communicate is broader and different than it was a generation ago, and we want to be able to maximize all the ways we can to push Congress.”

This virtual march began on May 22 and ended at midnight on May 23, and was designed to get people to use Twitter, Facebook, Reddit and other social media platforms to push Congress to pass the immigration bill, which may come to a vote next week in the Senate Judiciary Committee.

“By utilizing the power of technology to capitalize on the power of democratic expression, our virtual march on Washington will help ensure that lawmakers hear from the people they represent – and help make immigration reform a reality,” Bloomberg said in a statement.

Robbins told ABC News that the virtual rally was different than any other activism because it was flexible and allowed people to voice a common message from anywhere in the nation.

“If you are relying just on typical ways of lobbying, physical marches, etc., those are very powerful tools and we use all of them,” he told the source. “One of the benefits of a virtual match is there are no hotel rooms to book, no permits to obtain … So you can time the virtual march to when it’s going to be most effective in the debate.”