SEIU debuts new ad calling for immigration reform

The Service Employees International Union (SEIU) is launching $300,000 worth of television ads on March 27 that aim to call on Congress to rebuild our immigration system so that it honors American values, strengthens the economy, and supports working families. The union delivered this ad to call attention to the estimated 11 million people living in the United States without legal authorization to get green cards or gain citizenship.

“Congress should get the message that the American public is ready for immigration reform,” SEIU international president Mary Kay Henry said in a statement. “Generations of workers and determined families from all walks of life have continuously contributed to our society and economy. Together, we have proven that America works best when we all do our part together.”

In the ad, SEIU calls for an immigration reform that would not only boost the economy, but keep families together and establish a roadmap to citizenship.

“In America, we fix what’s broken by working together,” said the narrator in the SEIU ad script. “It’s who we are. Our immigration system is broken, and Congress has a chance to fix it, the fair and accountable way.”

In a recent poll shared by Reuters, 63 percent of Americans said they supported a path to citizenship for undocumented foreigners if they meet certain requirements. The survey, conducted between March 6-10, was based on 4,465 Spanish and English telephone interviews with adults.

“We think we are on the right path but we are not taking any chances,” Henry told the Washington Post. “[Lawmakers] need to return to Congress and get the job done.”

According to the Washington Post, the SEIU is pushing for a Senate bill passed by end of April and a House debate in May. SEIU is planning to hold a rally in front of Capitol Hill on April 10 to urge lawmakers to vote in their favor.